Zoella Zeebo, also known as Zoe Sugg, is one of the popular fashion bloggers in town. 

Zoella, real name Zoe Elizabeth Sugg is also a beauty influencer, businesswoman and author.

She created her fashion, beauty and lifestyle blog in 2009. She expanded this into a YouTube channel later that year while she was working for British clothing retailer, New Look. 

She has made a major impact on YouTube. She operates a couple of channels, with her first channel, Zoella, mainly featuring videos on fashion, beauty hauls and videos on her favourite products.