Popular fashion label Rastah has become the first Pakistani company to exhibit at London Fashion Week, it has been reported. 

Rastah has been included in the programme for the 17th of February, according to the London Fashion Week calendar, where they will be exhibiting their SS23 Collection Showcase, Evening Event, Menswear, and Womenswear. 

The brand will also participate in a pop-up that will be accessible to the general public. “It’s taken a lot of planning,” says Zain Ahmed, creative director at Rastah revealed in an interview with local publication. 

“We worked for a long time on creating the kind of collection that would be the right pitch for LFW.” 

As far as the brands vision is concerned, he explained, “It is important for us to set Rastah apart as a Pakistani brand which functions outside of the enclosed echo-chamber that encompasses Pakistani fashion. 

There are many brands within Pakistan that are happy with the profits that they are earning from the local market. The world, however, is changing. Fashion has become globalized and if brands don’t think beyond immediate gains, eventually they will end up in hot water.” 

Rastah will be showcasing at London Fashion Week for the first time, but this isn't the first time their company has gained acclaim abroad. Anil Kapoor and his son have recently worn Rastah coats, while Oscar winner Riz Ahmed is known to be a fan of the company. Even Ms. Marvel mentioned the brand!