Bollywood superstar  Shah  Rukh  Khan's much-anticipated film Pathaan released  on 25 January.

As per the reports, Pathaan team has been doing low-key promotion despite the film being King Khan’s comeback on the silver screen after a hiatus of four years. 

Recently, it has been reported that it was SRK who chose to not engage in media interaction and interviews. 

Reportedly, Shah Rukh Khan has not been comfortable with promotional strategies , considering controversies that took place in his life. 

Accepting SRK’s decision Deepika Padukone and John Abraham too refrained from promotional events. 

According to ETimes, a close source around the development revealed that Khan will not attend Bigg Boss 16 hosted by Salman Khan to promote his action film. 

The source also informed that the superstar would prefer to reach his audience directly, adding that he also turned down promotional offer from comedian Kapil Sharma for The Kapil Sharma Show. 

The source further added, “The film has got its momentum and this time SRK who has been avoiding media attraction is going ahead with the film release without any conventional media promotion. 

Despite, the leading actors of the highly-anticipated film avoiding media interaction and interviews, the film is already considered a blockbuster.”