Technology

YouTube testing free ad-supported tv channels

YouTube's new concept has been part of a profitable business model for some other companies in the space

Umema Syed

YouTube testing free ad-supported tv channels

YouTube's new concept has been part of a profitable business model for some other companies in the space

YouTube testing free ad-supported tv channels
YouTube testing free ad-supported tv channels

YouTube is testing free ad-supported TV channels that show content from certain media companies, according to a report from The Wall Street Journal

The concept is similar to services like Pluto TV, Roku’s Live TV channels, or the experiences built into TVs from companies like Samsung, LG – there will be a “hub” that lets you pick what you want to watch.

 The concept has been part of a profitable business model for some of the other companies in the space, as earnings reports from Vizio and Roku show that they make more profit from advertising and commissions on subscriptions than they do from selling hardware. 

YouTube has experience with providing premium ad-supported content; in 2022, it added free television shows that were supported by ads to its catalogue. At the time, it had already been doing the same thing with movies for years. 

There’s also YouTube TV, the paid service that lets people get a similar drop-in-and-watch experience with standard television channels. The tests come as several other streaming services are introducing cheaper or free ad-supported tiers.

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